White Papers

UAE Banks & Digital Marketing

With the advancement and development of communication and the enhancement of the social media, certain innovations have come to the fore that had never really existed before. In fact, such is the indispensability of today’s available technology that a company wishing to withhold itself from this marketing media tends to lose rather than prosper.[..]

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Customer-Based Brand Equity

Every company or individual firm seeks an outlet for expansion. They want their businesses to grow, that is where branding comes into play. Branding refers to the sum total of all activities that build a better image of the product/services in the eyes of the customer.[..]

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Limited Medical Insurance

Healthcare cost is on the rise in US economy and it requires special effort from Government and concerning authority to curb it down without affecting the well being of citizens. The number of people deprived of health insurance is also increasing with every passing day. Around 50.7 million people are uninsured as of 2010 which are roughly around 16.7 percent of the total U.S. population [..]

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Cloud Potential-What's Next

Cloud technology is the most modernized version of networking where remotely located computing resources are connected to a common network and can be accessed from any location by means of the internet. Basically, it transforms the world of computing from the traditional user based server to client based server. [..]

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Self-Insured Health Plans

You will perhaps agree unanimously on the decision that health care is a sector that enjoys top most priority in service industry and the concerns that appear challenging are how to design an apt health care scheme and finance them properly. Self funding programs have emerged as an alternative to the conventional forms of fully insured schemes. But before adopting it you need to take into account some integral factors that make it as the chosen one [..]

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Business Analytics: Where Do We Go From Here

There has been an increasing trend in the business scenario now where more and more companies are found to depend upon extensive data analysis to derive insight. Thus, while newbie entities are already integrating business analytics in their strategic plan, the ones that were already there in the industry but did not think about data analytics till now are also joining the bandwagon in numbers! [..]

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Current Usage of Time Base Measurement

Until recently, digital advertisers were very susceptible to fraud. Many were misled into paying for bottom-of-the-page ads that no one scrolled down far enough to see. "Click fraud" was also a huge risk.[..]

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Financial System & Investment Climate Overview

After 30 years of intermittent warfare over much of the Arabian peninsula, the late King Abdul Aziz Ibn Abdul Rahman Al-Faisal Al-Saud completed his consolidation of the Kingdom of Hejaz and the Kingdom of Nejd into the Kingdom of Saudi Arabia in 1932. The Kingdom of Saudi Arabia is an independent Islamic monarchy. [..]

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Specialty Pharmacy-Trends, Challenges and Solutions

The traditional pharmacy management system is not adequate for specialty pharmacy management. Most of the traditional pharmacy management system depends upon member cost sharing and network discount. In case of specialty drugs, unique agents in many specialty disease categories and lack of generics give drug manufacturers [..]

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